tag:blogger.com,1999:blog-3132141993577350201.post5847778871407818378..comments2008-07-15T15:29:00.245+01:00Paul Palmerhttp://www.blogger.com/profile/14083567032208347855noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3132141993577350201.post-81834963954217638212008-07-15T15:27:00.000+01:002008-07-15T15:27:00.000+01:00Information Systems experts call this phemenon emergence: users employing products in unanticipated, disruptive ways. Examples include people buying the original iPod mini and cracking it open to get at the (more valuable) hard drive inside, fliers using the sensors on a missile to enhance the information reaching the cockpit... and some people eating laundry starch!<BR/><BR/>The text messaging craze caught the mobile communications industry off-guard, too. Manufacturers thought text messaging was going to be a very minor, gimmick feature.<BR/><BR/>The emergence of unanticipated ways to use or combine products or product/service bundles could well leave a business in difficulties, because the customer is bending or breaking the 'rules', at least according to the vendor's business plan.Richardnoreply@blogger.com